American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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HX

Haoyue Xiang (University of Georgia)

My Speakers Sessions

4:30pm PST

Session 1.13a: Lower Your Expectations: How Source, Claim Explicitness, and Disclosure Specificity Impact MLM Distributor Earnings Estimates TBABart Woydynski (University of Georgia) • Haoyue Xiang (University of Georgia) • Nathaniel Evans (University of Georgia)

10:30am PDT

Session 3.06a: Can Memes be Leveraged to Improve Audience Response to Film Advertising Posters? The Impact of Incongruity Between Film Type and Poster Meme Type TBAHye Jin Yoon (University of Georgia) • Haoyue Xiang (University of Georgia)