American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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HK

Hanyoung Kim (University of Kentucky)

My Speakers Sessions

2:30pm PST

Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services TBAHanyoung Kim (University of Kentucky) • Yanyun Wang (University of Colorado Boulder)

10:30am PDT

Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types TBAHye Jin Yoon (University of Georgia) • Hanyoung Kim (University of Kentucky) • Jeong-Yeob Han (University of Georgia) • Ja Kyung Seo (University of Georgia) • Jiyoung Yeon (University of Georgia) • Youngjee Ko (Kwangwoon University) • Youngji Seo (Syracuse University)