American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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FY

Floria Yujin Lee (University of Illinois Urbana Champaign)

My Speakers Sessions

8:30am PST

Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign)

2:30pm PST

Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign)

10:30am PDT

Session 3.05c: When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message - Construal Level Theory Application TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign)