American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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CW

Chun-Yao Wang (University of Illinois Urbana Champaign)

My Speakers Sessions

4:30pm PST

Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads TBAAlice Ji (University of Illinois Urbana Champaign) • Chun-Yao Wang (University of Illinois Urbana Champaign) • Haoxue Luo (University of Illinois Urbana Champaign) • Kevin Gilloly (University of Illinois Urbana Champaign) • Muskan Khowaja (University of Illinois Urbana Champaign) • Nelson Oshodi (University of Illinois Urbana Champaign) • Ruiheng Sun (University of Illinois Urbana Champaign) • Zoe Randolph (University of Illinois Urbana Champaign)