Chen Lou (Nanyang Technological University)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Chen Lou (Nanyang Technological University)

My Speakers Sessions

11:00am PST

Sesson 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion TBAChen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Xun (Irene) Huang (Nanyang Technological University) Sesson 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism TBAChen Lou (Nanyang Technological University) • Yanyun Wang (University of Colorado Boulder) • Qingyuan Yang (University of Florida) • Yuan Sun (University of Florida)

2:30pm PST

Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation TBAChen Lou (Nanyang Technological University) • Pengya Ai (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University)