American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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CC

Chen Chen (University of Miami)

My Speakers Sessions

10:30am PST

Session 1.05d: Progressive or Regressive? The Impact of Cultural and Age Differences on Brand Activism Perceptions TBAXinyu Zhao (University of Miami) • Sophia Mueller (University of Miami) • Regina Ahn (University of Miami) • Chen Chen (University of Miami) • Dongqing Xu (University of Miami) • Geyi Wang (University of Miami) • Hui Shi (University of Miami) Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions TBAXiaohan Hu (San Diego State University) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) • Chen Chen (University of Miami)

8:30am PST

Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework TBAXinyu Zhao (University of Miami) • Chen Chen (University of Miami) • Xiao Liang (University of Miami)

10:30am PDT

Session 3.07a: Social Influence in Incentive-Based Femvertising: The Mediating Roles of eWOM, Brand Community Identification, and Self-Expressive Brand TBASophia Mueller (University of Miami) • Chen Chen (University of Miami) • Hui Shi (University of Miami)