Charlotte Lamerz (University of Wuppertal)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Charlotte Lamerz (University of Wuppertal)

My Speakers Sessions

4:30pm PST

Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement TBATobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal)