Brian Britt (University of Alabama)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

Bookmark this page in your internet browser for easy access.

Brian Britt (University of Alabama)

My Speakers Sessions

2:30pm PST

Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication TBAHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama)