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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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AC
Anyun Chatterjee (Temple University)
My Speakers Sessions
Saturday
, March 8
11:00am PST
Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility
TBA
Zoe Hagley ( ) • Anyun Chatterjee (Temple University) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University)
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