American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Kacy Kim

Bryant University

Assistant Professor

Providence, Rhode Island Area

https://departments.bryant.edu/marketing/faculty/kim-kacy

Find me on

4:30pm EST

Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising Sternwheeler - WP FloorKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Tobias Langner (University of Wuppertal) • Charles R. Taylor (Villanova University) • Sohyeon Park (Korea University)

8:30am EST

Session 2.03: Special Topic Session: Innovative Topics on Research in Sustainability and Advertising Riverboat - WP FloorCharles R. Taylor (Villanova University) • Dana Alden (University of Hawaii) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Sukki Yoon (Bryant University) • Yuhosua Ryoo (University of Minnesota Duluth) • Riccardo Rialti (University of Siena) • Lamberto Zollo (University of Milan) • Tyler Milfield (Villanova University) • Qimei Chen (University of Hawaii)

11:00am EST

Session 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness Riverboat - WP FloorKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Hyunju Shin (Kennesaw State University)

4:00pm EST

Meet the Journal Editors Three Rivers - WP FloorAlyse Lancaster (University of Miami)

8:30am EDT

Session 3.01a: AI Anxiety and Consumer Experience: Defining Consumer AI Anxiety through Scale Development and Validation Three Rivers - WP FloorJeewon Kim (University of Texas at Austin) Matthew Eastin (The University of Texas at Austin) • Laura Bright (The University of Texas at Austin) Session 3.01b: How Artificial Intelligence (Ai)-based Systems can Jeopardize Consumers: A Technology Affordance Perspective Three Rivers - WP FloorChan Yun Yoo (Saint Joseph's University) • Mark Y. Yim (University of Massachusetts Lowell) Session 3.01c: How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy Three Rivers - WP FloorWon-Ki Moon (University of Florida) • Haseon Park (University of Minnesota - Twin Cities) • Hayoung Sally Lim (University of Oregon) • Nathan Carpenter (University of Florida) Session 3.01d: Perceived Risk in AI Adoption: Insights on Personal and Cultural Factors Shaping Entrepreneurs’ Use of AI Technologies Three Rivers - WP FloorFaa Taheran (Old Dominion University) • Abdolali Mortazavi (Old Dominion University) • Dana Amiri (Old Dominion University)