American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Hye Jin Yoon

University of Georgia

Associate Professor

https://sites.google.com/site/hjyoonresearch/home

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8:30am EST

Executive Committee Meeting Parkview East - CL Floor

6:00pm EST

Welcome Reception - Sponsored by University of Tennessee, Knoxville Bob and Dolores Hope - Mezzanine

7:30am EST

JCIRA ERB Meeting Allegheny - 17th Floor First Timers & Mentors Breakfast - Sponsored by University of South Carolina William Penn Ballroom - WP Floor

10:00am EST

Coffee Break - Sponsored by DePaul University Riverboat Corridor - WP Floor

12:00pm EST

Lunch - Sponsored by Michigan State University William Penn Ballroom - WP Floor

5:30pm EST

JA AE Meeting Franklin & Greene - 17th Floor

6:00pm EST

AAA Members' Meeting William Penn Ballroom - WP Floor

7:00pm EST

AAA President's Reception - Sponsored by University of Alabama Bob and Dolores Hope - Mezzanine

8:30am EST

Session 2.03: Special Topic Session: Innovative Topics on Research in Sustainability and Advertising Riverboat - WP FloorCharles R. Taylor (Villanova University) • Dana Alden (University of Hawaii) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Sukki Yoon (Bryant University) • Yuhosua Ryoo (University of Minnesota Duluth) • Riccardo Rialti (University of Siena) • Lamberto Zollo (University of Milan) • Tyler Milfield (Villanova University) • Qimei Chen (University of Hawaii)

10:00am EST

Coffee Break - Sponsored by University of Minnesota Riverboat Corridor - WP Floor

12:30pm EST

Awards Lunch William Penn Ballroom - WP Floor

6:00pm EST

Andy Warhol Museum Off-Site Reception - Sponsored by University of Florida Andy Warhol Museum

10:30am EDT

Session 3.06a: Can Memes be Leveraged to Improve Audience Response to Film Advertising Posters? The Impact of Incongruity Between Film Type and Poster Meme Type Sternwheeler - WP FloorHye Jin Yoon (University of Georgia) • Haoyue Xiang (University of Georgia) Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types Sternwheeler - WP FloorJeong-Yeob Han (University of Georgia) • Hye Jin Yoon (University of Georgia) • Ja Kyung Seo (University of Georgia) • Hanyoung Kim (University of Kentucky) • Youngji Seo (Syracuse University) • Jiyoung Yeon (University of Georgia) • Youngjee Ko (Kwangwoon University)