American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Ewa Maslowska

University of Illinois Urbana-Champaign

Associate Professor

Champaign, IL

https://@ewam.bsky.social

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10:00am EST

Coffee Break - Sponsored by DePaul University Riverboat Corridor - WP Floor

10:30am EST

Session 1.04: Roles of AI in Advertising Three Rivers - WP FloorMark Yi-Cheon Yim (UMass Lowell)

12:00pm EST

Lunch - Sponsored by Michigan State University William Penn Ballroom - WP Floor

4:00pm EST

Coffee Break - Sponsored by University of Colorado Riverboat Corridor - WP Floor

4:30pm EST

JA ERB Meeting - Sponsored by Routledge Taylor & Francis Allegheny - 17th Floor

2:30pm EST

Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services Three Rivers - WP FloorHanyoung Kim (University of Kentucky) • Yanyun Wang (University of Colorado Boulder) Session 2.08d: A Systematic Review of Anthropomorphism in Modern Advertising: The AI Revolution Three Rivers - WP FloorBahareh Amini (University of Alabama) Session 2.11: Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand Carnegie III - CL FloorTiffany Johnson (Mindshare/New York University) • Natalie Brown Devlin (The University of Texas at Austin) • Ewa Maslowska (University of Illinois Urbana-Champaign) • Daniela Molta (Syracuse University) • Harsh Taneja (University of Illinois Urbana-Champaign)

6:00pm EST

Andy Warhol Museum Off-Site Reception - Sponsored by University of Florida Andy Warhol Museum

8:30am EDT

Session 3.01: Risks and Perils of AI in Advertising Three Rivers - WP FloorGuolan Yang (University of Illinois Urbana Champaign) Session 3.02: Personalization in Advertising Sternwheeler - WP FloorLouvins Pierre (University of Illinois Urbana Champaign) Session 3.02b: The Impact of Perceived Personalization and Ideal Self-Congruence with the Brand on Strengthening Brand Attachment and Ad Engagement: A LinkedIn Advertising Study Sternwheeler - WP FloorPratik Shah (California State University

10:00am EDT

Coffee Break - Sponsored by Bryant University Riverboat Corridor - WP Floor

10:30am EDT

Session 3.08: Special Topics: Generative AI and the Future of Advertising Creativity: Bridging the Gap Between Academia and Industry Carnegie III - CL FloorWeizi Liu (Texas Christian University) • Louvins Pierre (University of Illinois Urbana Champaign) • Yanyun (Mia) Wang (University of Boulder) • Tripp Westbrook (Firehouse Agency) • Linda Groendyke (Digital Insights Labs) • Jon Irwin (Liquid Agency)